HOUSE OF CALVIN KLEIN

This totally new concept for a white label lifestyle store was conceived by Uli Wagner Design Lab by imagining the 'House of Calvin Klein” to house all the Calvin Klein white label product categories under one unifying idea. The design was inspired by the idea of a modern contemporary luxurious villa, home of a collector, and UWDL created a comprehensive plan featuring all the Calvin Klein key product categories carefully and artfully organized, along with fine art and furniture that expressed the essence of the Calvin Klein brand.