CHANTECAILLE LANE CRAWFORD

In the Summer of 2018, Uli Wagner Design Lab developed an all-new retail concept for the New York based global beauty brand, Chantecaille. With multiple product lines in skin-care and make and a strong brand point of view with philanthropic initiatives for endangered environments and wildlife, UWDL created a store concept that, elevates the product in distinctive yet warm environment, and tells the story of Chantecaille and sustainability. As part of the brand DNA Together, and together with Gianesini Design, UWDL created a series of endangered animal icons to represent the different initiatives that Chantecaille supports. The icons were integrated into the retail concept as back-lit logomarks and helped create a unique in-store identity. UWDL then adapted the retail concept for Chantecaille store-in-store and duty free locations worldwide.