ULRICH LANG NEW YORK

For the prestigious perfume brand Ulrich Lang New York, Uli Wagner Design Lab developed a pop display and retail concept, that highlights the relationship of every scent to a color but also a contemporary artist photography.
Every new addition to the collection is paired with a new color and photo primarily for its packaging, representing the perfumes qualities and name and allowing to tell a complex marketing story around each product.
The display idea can be explored not only in a counter design, that has already been prototyped for a perfume fair in Milan, but also in form of wall displays, or just trays for a table top exhibition in multi brand scenarios of department stores.
The two-sided fins dividing one product from the other can be easily altered through their film application, to allow for a tailored product selection in different markets or even seasonal adaptation or promotional sales events.